5 Tips for Ensuring Your Customers’ Privacy

1. Understand that protecting customers’ privacy is essential to maintaining and increasing sales and profits online.
2. Develop a privacy policy, post it on your web site, and live by your policy. For guidelines, visit three Web sites: www.privacyalliance.org, www.respectprivacy.com and www.privacyrights.org.
3. Put top-notch security systems in place to make sure that customer data is not lost, misused, altered or stolen.
4. Require that third parties with whom you deal provide similar data security.
5. Don’t provide personal information collected from customers to third parties unless you have explicit permission from the customers to do so.

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5 Tips for Domain Naming

By Christine Banning, SCORE VP Corporate Relations


1. Create an online identity. Get a Web domain now, even if you aren't building your site until later.

2. Pick three domain names that fit your business. Your first choice may be taken, so have a few domain name ideas. If your top three picks are available, consider getting all three. It's not too expensive and then you have flexibility to create a site for a special promotion or use a special landing page for an event.

3. Check out domain name vendors. You can register your domain with your choice of vendor. Here are some well-known, domain name registrars:

• Concentric, www.concentric.com
• Network Solutions, www.networksolutions.com
• Yahoo Domains, www.yahoo.com
• GoDaddy, www.godaddy.com
• Domaindirect.com, www.domaindirect.com

4. Keep your renewal current. Don't forget to renew your domain name. Businesses have been known to let a name expire and then find that their Web site has disappeared from the Internet. Don't let that be you.

5. Once you have a domain, name your URL mycompany.com, place your URL on every marketing and business document that you produce. Let your company be known.

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